- ISBN13: 9781591396192
- Condition: New
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Product Description
Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around th... More >>
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Orignal From: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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